Tongfang Academy
Micro Party Class · Issue 320
Build a bridge from theory to the masses.
“Theoretical cultivation is the core of the comprehensive quality of Party members and cadres. Theoretical maturity is the foundation for political maturity, and political steadfastness stems from theoretical clarity.” For Party members and cadres, fostering a fine academic ethos and strengthening theoretical education are both fundamental requirements for cultivating Party spirit and an inescapable political responsibility.
Tongfang Law Firm provides a learning platform for all its lawyers in the form of micro-party classes, aiming to enhance their ideological and political awareness as well as their spirit of learning and inquiry. By establishing a long-term educational mechanism, the firm has created a new platform for self-education and self-improvement.
General Secretary Xi Jinping pointed out: “We must effectively disseminate Marxism—not by merely reciting it from textbooks or quoting isolated passages, but by making it accessible and easy to understand for the masses.” Firmly upholding the people-centered stance is the key to doing a good job in propaganda and ideological work. Especially as we enter a new era, grassroots theoretical lectures must closely align with new developments in the situation and the evolving needs of the people, focusing even more on practical mass work. Only then can we better publicize to the people, educate them, guide them, and serve them, enabling the masses to effectively understand and master the Party’s innovative theories and policies.
Grassroots theoretical publicity must reach out to the masses and take root among them, gaining their understanding and mastery. Only then can it fully exert its function of guiding practice and transforming the world. This calls for us to remain firmly people-centered, adopt more “user-oriented” thinking and “demand-driven” approaches, and integrate theoretical publicity with services for the masses and problem-solving efforts. We must promptly respond to what the grassroots are thinking, what concerns the masses, and what the people are hoping for. Focusing on the theoretical needs of the people, we should pay attention to explaining “grand theories” through “small topics.” The masses are the audience for our publicity; we must break down complex ideas into simpler components, present them in a vivid, relatable, and concrete manner, and use compelling, emotionally resonant examples to deliver inspiring and encouraging messages. We should closely center our efforts around major ideological viewpoints such as the “Ten Clarifications,” “Fourteen Upholdings,” “Two Combinations,” and “Six Musts,” refining profound and sophisticated theories into small, tangible topics that the masses can grasp and feel. By drawing on everyday, accessible “small stories” to illustrate the “big truths” of our times, we can achieve a subtle yet powerful effect—like the gentle spring breeze nourishing all things silently and imperceptibly. Focusing on the livelihood demands of the people, we should vigorously promote “skill-based” publicity, integrating it closely with practical production activities. We should organize industry leaders who have become prosperous through their work, technical experts, scholars, and other specialists to go deep into factory workshops and urban communities, delivering lectures on professional knowledge and skills. We should embed the Party’s innovative theories and policies benefiting the people into technical services, ensuring that the masses can not only understand but also appreciate and implement these ideas effectively. Focusing on the people’s aspirations for a better life, we should carry out targeted publicity efforts. We should fully leverage the leading role of exemplary groups such as “Good People of China” and “Model Families,” helping local publicity volunteers quickly grasp and thoroughly understand the content of our speeches. We should send these volunteers out into the grassroots to conduct touring lectures, linking our vision of a better life with the Party’s innovative theoretical achievements, with the great transformations and remarkable accomplishments of the new era, and with the bright prospects of comprehensively advancing the great rejuvenation of the Chinese nation through Chinese-style modernization. In this way, through quiet yet profound influence, we can unite and guide the masses, gathering tremendous spiritual strength for building a strong country and achieving national rejuvenation.
To ensure that the Party’s innovative theories “fly into every household,” we must close the distance between the Party and the people, and innovate our communication methods and discourse styles in ways that are appealing and accessible to the masses. This calls for us to pay even greater attention to our approaches and techniques, master the art of presentation, and enable the broad masses to savor the “charm” of these theories without even realizing it—integrating them seamlessly into their daily lives. We need to shift our discourse and adopt a perspective from the “people’s standpoint.” We must transform political and theoretical language into plain, relatable vernacular—using straightforward language, touching stories, and vivid examples that the masses enjoy hearing, understand easily, and can remember long after. Given that most of those targeted for outreach in towns and rural areas are farmers, we should make full use of existing resources, combine them appropriately, and ensure that the people genuinely want to listen, love listening, and can understand what’s being said. By incorporating popular art forms such as poetry recitations, “three-line rhymes,” and fast-paced rap-style storytelling into our presentations, we can strike a balance between intellectual depth and emotional warmth, weaving the Party’s innovative theories into the fabric of everyday life—into the routines of cooking, shopping, and socializing. This makes the theories more accessible, engaging, and enjoyable for everyone. We should adopt a differentiated approach, creating a diverse array of “communication products.” Fully taking into account the ideological differences and varying levels of receptivity among audiences, we must precisely tailor multifaceted, multi-level communication products for different groups, ensuring that our messages are both relevant and finely calibrated to individual needs. For various groups—including rural residents, enterprise employees, government officials, non-Party intellectuals, private-sector entrepreneurs, new social strata, women, and youth—we should develop customized lesson plans and guides that serve as practical references. In this way, we can gently and effectively reach out to people’s homes and open their hearts, bringing theoretical communication down to the smallest details and exerting sustained, subtle influence on their minds. We must place great emphasis on the audience’s experience, making the people themselves the protagonists. We need to actively move away from the past practice of one-way media dissemination and passive reception by the audience, overcoming the predicament of “you shout yourself hoarse, but I remain unmoved.” Instead, we should encourage active participation from the audience, meeting their diverse and personalized theoretical needs. By fostering a collaborative, interactive communication model that integrates transmission and reception, we can significantly enhance the effectiveness of our outreach efforts.
Grassroots theoretical publicity platforms serve as crucial vehicles for bringing the Party’s innovative theories deeply into the hearts of the people and ensuring they resonate with the masses. Wherever the people are, that is precisely where our theoretical publicity efforts must reach. This calls for us to give equal weight to both traditional channels and emerging approaches, and to integrate existing platforms with mobile outreach stations, striving to build a multi-layered, three-dimensional theoretical publicity framework. We must make good use of traditional publicity venues and create “close-to-the-people, convenient, and efficient” spaces for theoretical dissemination. Relying on the construction of New Era Civilization Practice Centers, we should organize distinctive volunteer activities focused on theoretical publicity, thereby establishing a matrix of grassroots theoretical publicity brands that reflect local characteristics. At the same time, we must tailor our approach to local conditions, expanding theoretical publicity beyond formal classrooms to include streets, alleys, parks, squares, pavilions, and corridors—making theoretical dissemination more integrated into daily life. By doing so, we can develop new models of theoretical publicity that are replicable, scalable, and sustainable, thus building an even broader platform for theoretical communication. We should leverage the strengths of traditional media and strengthen topic selection and planning. We must carefully manage the theoretical sections of Party newspapers and journals, run high-quality theoretical segments on radio and television, and produce more outstanding theoretical books, articles, and programs that the public genuinely wants to read and enjoy. We must continue to deepen the scholarly interpretation, academic articulation, and systematic structuring of the Party’s innovative theories, anchoring ourselves firmly in this era of diverse voices and setting the right tone for our propaganda efforts. We should also actively expand online platforms and explore effective mechanisms for integrating theoretical publicity with technological innovation. By making comprehensive use of all-media platforms such as Weibo, WeChat, and Douyin, and employing formats like videos and animations, we can create “micro” publicity columns dedicated to the Party’s innovative theories. Adopting online dissemination methods that the public loves and finds engaging, we can ensure that theoretical publicity retains its authentic flavor, genuine substance, and added appeal.
The grassroots theoretical publicity teams directly determine the quality and effectiveness of theoretical communication. By shifting the focus downward and extending outreach, we should widely organize activities in which “the masses speak to the masses,” striving to turn those who receive the communication into its best promoters, so that theory can resonate through “mutual engagement.” We should concentrate on grassroots forces and establish a team of “ordinary people’s mouthpieces” for theoretical publicity. By recruiting grassroots residents who possess strong political awareness, a certain level of theoretical knowledge, solid communication skills, and experience in volunteer service, we can build this team of ordinary people’s mouthpieces. Through stories told by people familiar with their own communities, these mouthpieces will address the public’s questions and concerns in a targeted manner. Rooted in the grassroots, these special communicators understand local conditions, are intimately familiar with the daily lives and production of local residents, and clearly grasp the needs of the masses—thus naturally being able to express themselves in “the language of the common people,” seamlessly integrating “popularization” with “reaching out to the masses.” We must also stimulate the enthusiasm of the masses for publicity and provide effective training. Fully leveraging the role of mass-based communicators, we should carry out comprehensive “mentorship and assistance” activities—including exchange meetings, group-based publicity sessions, and lesson-planning workshops—to collaboratively refine publicity topics, enrich content, innovate presentation formats, and identify suitable methods of communication. Together, we can create a powerful “magnetic field” that subtly enhances the effectiveness of our publicity efforts. We should pay close attention to brand development and actively guide the masses. A publicity brand is the “calling card” of local theoretical communication—a concentrated embodiment of its achievements. We should learn from the successful experiences and best practices of various regions, creating theoretical publicity brands that reflect local characteristics, adopt flexible and diverse formats, and are enthusiastically welcomed by the masses. We should support localities in exploring and implementing the “one region, one brand” initiative, jointly promoting publicity work that reaches deeply into the masses, into the grassroots, and into people’s hearts.
“Small stories” reflect “big themes.” By telling compelling stories from the lives of ordinary people, the more vivid and authentic these stories are, the more deeply they will resonate and persuade. At present, we must especially tell well the stories of reform and development that further deepen comprehensive reforms and open up broad prospects for Chinese-style modernization. Through these vivid stories, we can gain a deeper understanding of the truth and power of the Party’s innovative theories, feel the warmth and concern for people’s livelihoods embedded in the Party’s policies and guidelines, and rally the strength and wisdom of cadres and the masses behind the strategic plans adopted at the Third Plenary Session of the 20th Central Committee of the Party.
Source | People's Daily Online, Official Website for Party History Study and Education
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Tongfang Academy Micro-Party Class, Issue 321: Putting the Original Aspiration of Judicial Service to the People into Practice with Our Lives—Remembering Han Xuhui, a National Model Judge
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Tongfang Academy Micro-Party Class, Issue 319: Promoting the Party’s innovative theories to resonate more deeply with the people.
